The Cost Of Replacing An Existing Customer

As a business owner and a professional marketing person I realize that if you don’t have customers, your business is not going to last.  It takes an awful lot to GET a customer and it takes an awful lot to KEEP a customer. The cost of acquiring a customer is an unknown to most businesses.  [...]

Adding Value For Your Customers & Prospects

You’d think prospecting today would be easier than it was years ago.  That’s what you might think.  But, I beg to differ. Technology was supposed to make our lives easier.  But I submit, that it has made a lot of things more challenging.  Challenging because of time, focus, and expectations. Our prospects & customers today [...]

Has Anyone Seen Customer Service?

Do you remember customer service?  I remember it, I’m wondering where it went. I’m not sure if I’m showing my age when I have certain basic expectations.  Things that come to mind are things like: hello good -bye please thank you god bless you when someone sneezes a response when I talk to someone follow [...]

Set Your Customers Expectations High

Seems like a simple concept right?  Seems like it makes sense right?  Seems like when you start a business or run a business, that GOING BEYOND customers expectations is part of every businesses plan. Let me ask you a question?  In 30 seconds list how many experiences you’ve had recently that GO BEYOND your expectations.  [...]